Grace Pandola helps lifestyle, beauty, and wellness brands cut through the noise and actually sound like themselves. With a sharp voice and a clear point of view, she helps them resonate with the right people—not just say more stuff.

She’s worked with DTC Darlings like Boy Smells, Outdoor Voices, Milk Makeup, Dedcool, and Kate McLeod to define voice, tighten messaging, and make content that attracts people and sells product.

After a brief detour at an environmental nonprofit (quarter-life crisis, obviously), she’s got a soft spot for mission-driven work—but knows not everything needs to save the world to be worth talking about. A great product can keep you from buying a bunch of stuff you don’t need :)